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Discovery & User Research

Shape a clear product vision through a deep understanding of user needs, pains and goals, and keep the user engaged throughout delivery to give your product the best chance of success.

User research during the discovery phase of a project can often be seen as a ‘nice to have’. However, the negative consequences of skipping this activity can be wide-ranging – everything from difficulty in prioritising features during development, to increased customer support issues post-launch, through to reputational damage when the product/service fails to meet users’ needs.

Moreover, it’s all too easy for technical constraints or organisational workflows to define how a product or service is developed. This is to put the cart before the horse – the user must come first. The critical success factor of any product or service is how well it meets user needs.

Achieve your goals with us

Our expert consultants guide you through our proven approach to gain a deep understanding of your users rapidly: who they are as people, what they are trying to do, and how. We have nearly two decades of experience helping large institutions and small organisations move from loose ideas to clear direction.

Mapping your users’ goals, tasks and pains through concise user research during discovery will de-risk your project and set it up for success. You can then build systems and services that accurately reflect users’ workflows rather than your own.

Principles of our successful approach

Validate early

Our approach helps you validate your intentions rapidly. In this way, we can deliver a project designed to meet real user needs and generate a real-world impact – or help you avoid wasting significant amounts of time and money on a project that user research shows will not succeed.

Research is a team sport

We believe that quality checks must be built into every stage to prevent work from repeatedly returning to earlier phases. Through automation, we create a seamless flow that reduces delays and improves the overall efficiency of our development process.

Learn. Iterate. Evolve.

It won’t be months before you get real value. We present working software to users iteratively, capturing feedback that grows your understanding of users’ needs continually, and informs the next iteration.

Go beyond the hype

We pride ourselves on our pragmatic approach. With Scott Logic, you can trust us to recommend what works, rather than the latest hot trend or hyped technology.

Our tried-and-tested solutions

While our approach is always tailored to your needs, we have a range of tried-and-tested solutions that speed up delivery and drive a successful outcome.

Research & Analysis

We engage with your users and stakeholders across your organisation to establish a deep understanding of users’ goals, tasks and pains to inform the direction and efficacy of your product or service.

Product Strategy

Through a rapid, structured discovery phase, we work with key stakeholders across your organisation to establish a clear vision and roadmap for the product/service – one that effectively balances maximising user adoption with meeting your business needs.

Experience Design

In close collaboration with stakeholders, users, and the wider delivery team, we shape the interactions with a product or service that marry your business goals with your users’ needs and desires.

User Testing

We ensure that the user is central to each stage of the project. By taking an iterative and incremental approach to delivery, we test releases of working software with users to evaluate how well existing or new experiences meet their needs.

Want to explore how we could work together?

If you’d like to discuss how our specialists can support you in gaining a deep understanding of your users and setting your product/service up for success, we’re always happy to chat.

Get in touch